App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want

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One of those business and strategy aspects that many pursuing apps ignore is to identify and use competitor apps. Understanding what competitors do well and where they've come up short will provide guidance on what features to develop and how to differentiate an app. Similarly, learning from top apps in app stores or even real-world alternatives, can reveal opportunities for innovation.

Wanting a million dollars shouldn't be the sole motivation for building an app. At the same time, app stores are likely one of the best places to pursue a new venture right now. Ultimately though, it is still a new venture and any new venture comes with a certain amount of risk. Outlining clear short- and long-term goals, that are aspirational yet attainable, will provide a much better foundation for success. It's not necessary to create a Gantt chart, but having a project plan for an app is critical. A project plan will demand accountability and set expectations, especially if working in a team.

It should also help with one of the biggest problems in software development: actually shipping the app to the app stores.

  1. Multivariate statistical inference and applications.
  2. App Savvy: Turning Ideas into iPad and iPhone Apps Customers Really Want.
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Many begin marketing their apps after they are in app stores. Doing so will result in not taking advantage of the initial bump provided by the app store new release lists. Getting marketing moving earlier will allow interested media outlets to have reviews ready when the app hits the stores, thus providing a better opportunity for the app to rank in its category. The app name, app icon, app description, and even the app interface are often developed independently of one another. Andrew : We talked before this interview, and you told me how much revenue your app brought in.

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  • Ken : Sure. Ken : I have a development partner that I partnered on that application with. Andrew : Do we need to go to meet-ups and find the right partner and basically put together a whole startup in order to create app? But they started basically with that product on the side, and over time as it showed it was worthwhile, they continued to invest into it. If you want to work with people locally [inaudible ] lots of different people online. So these are contractors.

    But to answer your question directly, no. One of those is Balsamiq. Andrew : Tell you what. I want to find several different places, and I want to ask you how to find the right place. Where do we start?

    So where do we start? Ken : The first place that we want to start is in the App Store. So once we have an idea, what we want to do is take that idea, we want to research that idea, and we should go into the App Store because it has all that information. Apps are assigned to categories. You can search by keywords. We initially did some research on audio books.

    How Non-Developers Can Get Apps Made And Into The App Store

    There were a lot of options, but nothing that was simple, nothing that was visually engaging. So there are sort of two extremes on that. Is it oversaturated or is there an opportunity there? One of the things that I keep seeing in there is tons of new apps. So how do I do that? How do I stand out with hundreds of thousands of apps in the store? But how do you create something unique? One of the ways that you do that is by not trying to compete on the features that everyone else is competing on.

    One of the greatest examples of this I researched for my book was something really basic. It was a lighter application for Smule. Smule is a really popular developer. But one of their first ones was a lighter app, and it was going to be the 19th lighter application that launched into the App Store.

    Bestselling Series

    And you think, why in the world are you doing a lighter application? Specifically, what they did was actually allowed other lighters to be ignited through the application by blowing into the iPhone. So you could ignite a flame somewhere else in the world and then show that on a globe. It caught on really fast, and not only did it become successful, it became the number one paid application basically in app stores around the world.

    Shop by category

    So the key thing here, aside from the example, is we need to think about not just our customers but our non-customers. And is there anything that we can learn from there? Or maybe even a flashlight.

    So we want to look at not just the direct competitors but learn from the things that are complementary or alternatives to our app. Andrew : Okay. Fair enough. How do I make sure?

    [PDF] App Savvy - Turning Ideas into iPad and iPhone Apps Customers Really Want - Semantic Scholar

    How do I validate it? Ken : On this point the customer is the key, right? In some ways you might think about those principles being brought to the app space, specifically mobile apps. What does that mean? So people who might have actually downloaded other apps. You could do research on Twitter. And by doing that, you can now also get really good people that are the right people to test it because you want those early adopters testing it. And now we can talk to [inaudible ] before the app gets out there.

    Andrew : You actually gave me screenshots of what you did to test out your idea. I see the Dribble screenshot for Rise Alarm app. Is there a place where we can put it up?

    Andrew : Ken Yarmosh. Let me spell it, make sure the transcribers have it too. If not, people can go over to your site and pick it up. I know I want to test out a landing page and maybe I could cobble something together there, but I want to take this idea and just somehow show it to people. How can I do it? So there are some great tools out there. Andrew : Before we say that, the screenshot that you sent me, a designer created that, right?